TranQuini is a drinks brand which sells its products in 39 countries worldwide.

The company was founded by former Red Bull and Coca Cola executives, who developed a drink whose ingredients help to relieve stress and reduce anxiety. In contrast to most energy drinks, TranQuini is formulated to make the consumer feel more focused and relaxed.

We were engaged by Cape Town based advertising agency, NotNorm (WPP), to produce a piece of online content that would reflect the core messaging of the brand. We decided to make a short documentary style film about the photojournalist Stewart Freedman, and how his approach to street photography encapsulates the ideas of being focused and relaxed.