Infiniti, Nissan’s luxury brand, created two special edition cars in a creative collaboration with renowned Italian furniture and leather specialist Poltrona Frau. The ‘good’ Infiniti Q50, a hybrid with a gleaming white body and an interior of the softest white leather, was joined by Infiniti’s design icon, the QX70. In this case the ‘evil’.

Black, mean and V8-powered, the Poltrona Frau QX70 was as menacing as the Poltrona Frau Q50 was innocent.

Contentmachine created a series of eight videos which were incorporated into an online marketing campaign. The films were distributed online in advance of the grand unveiling at the Milan International Motor Show.